Today, Facebook (Now known as Meta) is one of the most widely used social media platforms around the world. With over 2.9 billion monthly active users, it is one of the most powerful tools for businesses that want to grow their online presence and increase their sales.
One of the most popular ways that companies use this platform to sell products is by creating an online store. Through this tool, companies can sell products directly to customers without the need for them to leave the platform.
In this Nimbus Crea blog, we'll explain some of the best-selling products on Facebook and how businesses are using the platform to reach their customers more effectively.
Clothing and accessories (Fashion)
The fashion sector is the leader in real life and on Facebook. People who always love to have different styles in the way they dress are winners on Facebook; and sellers, have the best option for their brand or boutique to stand out, it is only necessary to shop around the Marketplace. Fashion brands use the platform to post images of their products and attract customers to their online store.
High-quality images and detailed descriptions are important to attract customers and increase sales. Additionally, brands can use tools like Facebook Live to showcase their products live and answer customer questions in real time.
Electronic products
One of the sectors that grew in sales thanks to the social network and in addition to anemia, were electronic products. Companies use the platform to promote their products and offer special discounts to customers, which leads in sales are notebooks, since thanks to the increase in the home office, people needed to acquire their own laptop. Then we have cell phones and smaller items such as: headphones, watches, cases, and computer accessories (keyboard, mouse, memories).
In addition, companies can also use Facebook to collect customer reviews and improve their products. E-brands' Facebook pages often feature Q&A sections where customers can interact with the brand and ask questions about products.
Home's products
Have you just moved or do you just need an appliance for your home? Don't worry! Well, household products are also very popular on Facebook. Companies use the platform to post images of their products and offer special discounts to customers.
Additionally, household product brands often use Facebook to promote their products and offer helpful advice to customers. These brands' Facebook pages often feature Q&A sections where customers can interact with the brand and ask questions about how to use the products at home.
Beauty and personal care products
Beauty and personal care products are another top seller on Facebook. Both cosmetics, bath or hair care products can be found in the Facebook Marketplace, as well as natural or specialized products. Brands use the platform to post images of their products and offer helpful advice to customers on the appropriate use of those products.
In addition, beauty and personal care brands can also use Facebook to post video tutorials to show customers how to use their products effectively. This helps customers feel more comfortable using the products and increases the likelihood that they will make a purchase.
fitness products
People have always been active and with energy to exercise, and something that the pandemic also left behind was the increase in people taking care of their physical health, either by exercising at home or playing a sport. Fortunately, many items from clothing, accessories and exercise tools are available on Facebook.
The best sellers on the platform are: dumbbells, machines to measure body fat, treadmills and straight bar bench with weights. Companies also take advantage of this opportunity to create content about exercise routines and habits to take care of your health. Not only that, but they also offer you services such as online courses so that you can do everything without leaving home.
Conclusion
In summary, Facebook since its inception has given us something to talk about and is currently one of the most popular online sales platforms. The wide variety of products available on the platform, combined with the convenience of shopping directly from your news feed, has led users to increasingly turn to Facebook for their online purchases. While there may be some drawbacks associated with shopping online, such as the lack of physical contact with the product before purchasing, the benefits in terms of convenience and accessibility make Facebook worth considering as a platform for online shopping. . So it is not unreasonable to want to use the platform as a point of sale for your products if you plan to sell online.
