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E-commerce platforms guide

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E-commerce platforms guide

E-commerce is currently one of the most famous digital businesses, thanks to its flexibility and scope, in addition to its versatility for sales channels and digital marketing, in 2020 there was an 81% growth in e-commerce in Mexico and this business model is expected to continue to grow for a long time.

First of all, we must clarify what is an e-commerce?

An e-commerce is a type of site or web page, which is used by the company in question to trade or sell its products, whether they are physical or digital products, on these platforms users can buy the products through credit cards. credit, debit or even sometimes pay in cash through convenience stores.

1) Woocommerce

Woocommerce is a free plugin or tool for building online stores using the wordpress website builder, it is one of the most used in the world and this has the great advantage of being compatible with thousands of other tools and extensions to make of our store the best possible.

 

If you are looking to develop your store based on wordpress, this is the best option, however, the tool requires certain knowledge and tools to take full advantage

 

Advantage:

It integrates seamlessly with wordpress, which is the most famous website builder in the world. There are thousands of tools that can be added to improve how it works. There is a huge amount of information both on Google and on YouTube and other forums which will make learning how to use woocommerce not difficult for you.

 

Disadvantages:

It requires some knowledge about development with wordpress to be able to squeeze it to the fullest Most advanced features require extensions or payment tools

2) Zyro eCommerce

Zyro is one of the newest tools on the market to build e-commerce platforms, this platform focuses on being friendly or easy to use for the user and has endless functions to improve your store.

 

One of the advantages of this platform is the large number of themes that can be chosen to personalize your store and not start from scratch, it also has an inventory management system that is easy to use and uses artificial intelligence tools for digital marketing. which you can take advantage of for your content marketing strategy.

 

Advantage:

One of the best options for beginners Easy scalability in case the store requires it Free themes and excellent inventory management Disadvantages: You do not have a telephone technical support There are advanced functions which are not yet on this platform, however it is a matter of time for this to change.

3) Shopify

Shopify is one of the most used e-commerce platforms in the world, thanks to its large number of tools for both building e-commerce websites or digital marketing for them.

 

Creating a website with Shopify is easy and very beginner-friendly, since the integration with payment gateways such as PayPal and Stripe is relatively simple compared to other platforms.

 

Advantage:

Great additional tools to grow your store Excellent customer service Excellent for beginners Disadvantages: Transaction fees Few free themes Difficulty scaling the business

4) Magneto

Magneto is an excellent platform for those who are a little more experienced with web development and is perfect for companies that expect high sales volume.

 

This tool is not entirely user-friendly, however, it has excellent extensions that you can use to improve your SEO or marketing strategy, this platform is excellent for companies looking to offer one more sales channel for an already educated audience or for companies well positioned in a sector.

 

Advantage:

Scalable, great for large companies Excellent SEO tools It is compatible with all forms of payment and different currencies Disadvantages: Prior knowledge of web development is required to master it

5) BigCommerce

BigCommerce is an excellent platform for large e-commerce, with an intuitive website builder, one of its main advantages is the “Channel manager”, which is a sales channel with which you can connect your platform with multiple Marketplace such as Amazon or free market and manage inventory in one place.

Advantage:

  • Multi-channel sales tool
  • SEO tools
  • Unlimited number of accounts
  • It does not charge a percentage or commission per transaction

Disadvantages:

  • It has an annual sales limit so it is difficult to scale business
  • Learning its advanced features has a significant learning curve